Lingerie

Love Stories’ lingerie combines playful designs with outspoken colours, expressive prints and a fun, feminine aesthetic. From sexy lingerie to cute lingerie, the mix-and-match styles boost self-confidence and encourage self-expression. Discover our premium collection of bras, bralettes, lingerie sets, briefs, thongs and more.

Curious to know more about Loves Stories' designs? Don't miss this interview with Celine (Product Designer), who shares more on the Love Stories lingerie philosophy.

What is lingerie?

As your “first layer” when getting dressed, lingerie can set your mood for the day and boost your confidence. Women’s lingerie typically includes panties, bras, thongs and briefs, crafted from premium materials like silk, satin, lace and soft cotton. Depending on your style, the look can range from cute lingerie to sexy lingerie. We design Loves Stories' lingerie to break the rules of the traditional lingerie handbook, instead focusing on comfort and self-expression through bold colours, expressive prints and outspoken details. We don’t believe lace lingerie should be saved for special moments in the bedroom — it should be worn all day, every day, with comfort and confidence. Our premium lingerie for women is uniquely fashion-forward, quirky, and never taken too seriously. Our various types of lingerie include our signature bralettes, panties, lingerie tops, lingerie sets, bras, thongs, briefs and more.

Where to buy lingerie?

Women’s lingerie is typically sold in department stores — in fact, this is what inspired Dutch interior stylist Marloes Hoedeman to found Love Stories in 2013. While wandering an Amsterdam department store, she was frustrated by the lack of cute lingerie options available to her: either full body shapewear or sexy push-up bras. She was inspired to create the fun, comfortable and cute lingerie styles that she’d want to wear herself, and Love Stories was born. Today, Love Stories lingerie is sold online, and at 15 boutiques worldwide, where you can explore the complete lingerie shop including bralettes, bras, thongs, briefs, lingerie tops, lingerie sets and loungewear. Discover sexy lingerie, lace lingerie and cute lingerie for every day of the week. Find your nearest Love Stories lingerie shop here.

How to pick the best lingerie?

Finding your perfect lingerie can be a challenge — but Love Stories is here to help. Do you prefer lingerie that expresses your personality, sexy lingerie that accentuates your curves, or lace lingerie that feels amazing against your skin? The best place to start is with Love Stories’ bralette fit finder, which will help you find your perfect match by measuring your underband and cup sizes. You can then choose from our women’s lingerie sets — like dainty bralettes with matching thongs or briefs — or mix-and-match your own look with different prints, colours and fabrics. Above all, Love Stories’ lingerie is rooted in comfort, so you can enjoy wearing it without tugging at straps or constricting wires digging into your skin. If you need more support (pun intended) with finding your size, our Customer Care team is available to help.

How to wash lingerie?

When you invest in a quality women’s lingerie set, we advise you to take care of it with a few easy tips and tricks. Most of our lingerie pieces can be machine washed at max 30 C degrees, in a wash bag and on a delicate wash cycle. Be sure not to bleach, tumble dry or iron; instead, hang to dry or lay the lingerie flat on a drying rack. We also advise using Love Stories’ special lingerie wash, which can remove dirt or stains while staying gentle on sensitive skin. It smells amazing (thanks to ingredients like neroli, bergamot, jasmine and rosewood) and will refresh your bras, briefs, lingerie tops and thongs. To wash by hand, fill a tub or basin with lukewarm water, then mix in one capful of the lingerie wash. Submerge your lingerie items and soak for 30 minutes. Rinse with cool water but do not wring out your lingerie pieces. Whether you wear bralettes and briefs, sexy lingerie or cute lingerie, it’s important to follow these steps to ensure your lingerie sets retain their shape and fabric quality.