“I want to bring fun back into the lingerie world and break the rules. Lingerie can be fashion-forward, self-expressive and comfortable without being boring. I design our pieces for women to wear for themselves — not for someone else.” Marloes Hoedeman, Creative Director & Founder
For over ten years, Love Stories has been a playful provocateur in the lingerie world, shaking up a male-dominated industry and reclaiming it for the women it’s here to serve. Designing from a female perspective, Love Stories First Layer lingerie uses perfect mismatches to create a playful, feminine, and sensual style.
Evolving the brand and offering to the Second Layer, Love Stories “Whateverwear” collections are a pushback against categories and boxes. They’re a liberation of fashion rules and advice, designing with contradictions and empowering women to create their own unique style.
We create pieces to inspire a daily beloved habit that empowers women to feel comfortable, confident and their authentic selves.
