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Once upon a time, in an Amsterdam department store, an interior designer wandered the lingerie section. Browsing the isles, she realised her options were either sporty spice or tutu-romance.

This sparked Marloes Hoedeman to take an intuitive leap and start a lingerie brand that is as versatile as she knew women to be.

Love Stories is a lingerie brand by women, for womenUnrestricted by rules and expectations (nor underwires, while we’re at it), we freely combine untraditional materials into a perfect mismatch extravaganza of colours, patterns and prints. Always putting comfort first, Love Stories is much-loved for its iconic bralettes — a holiday for your boobs. Rooted in lingerie, the collection has now expanded into swimwear, PJ’s and cover-ups.

"Always putting comfort first, Love Stories is much-loved for its iconic bralettes — a holiday for your boobs."

Love Stories’ size range has a similar wingspan: ranging from cups A to F and an underbust of 70 to 85. Cover-ups are available in sizes XS to XL. Most lingerie and swimwear items are made with recycled yarns and are shipped in biodegradable packaging. To read more about our sustainability efforts, pop over to Planet Love.

On a mission to spread love around the world, Love Stories has several flagship locations, including Love Stories boutiques in London, Paris, Amsterdam, Berlin and Madrid. Other sales points include Net-A-Porter, Le Bon Marche, Breuninger, KaDeWe and Selfridges.

Besides our main gig, we adore a good love affair every now and again. Over the past years, this included two collaborative collections with H&M and a recurring Valentine’s romance with Net-A-Porter.

And so it was written: a love story for the ages. A lingerie circus by women, for women, from Amsterdam to the world. And they lived happily, sexy and comfortable ever after.

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