The love story...

Once upon a time, in an Amsterdam department store, an interior designer wandered the lingerie section. Browsing the isles, she realised her options were either sporty spice or tutu-romance.

This sparked Marloes Hoedeman to take an intuitive leap and start a lingerie brand that is as versatile as she knew women to be.

Love Stories is a lingerie brand by women, for women. Unrestricted by rules and expectations (nor underwires, while we’re at it), we freely combine untraditional materials into a perfect mismatch extravaganza of colours, patterns and prints. Always putting comfort first, Love Stories is much-loved for its iconic bralettes — a holiday for your boobs. Rooted in lingerie, the collection has now expanded into swimwear, PJ’s and cover-ups.

Love Stories Boutique Madrid

Love Stories’ size range has a similar wingspan: ranging from cups A to F and an underbust of 70 to 85. Cover-ups are available in sizes XS to XL. Most lingerie and swimwear items are made with recycled yarns and are shipped in biodegradable packaging. To read more about our sustainability efforts, pop over to Planet Love.

Campaign Shot by Cameron Hammond


As the company grew and collections expanded, Love Stories soon learned that their lovely customers were swimming in their lingerie for a lack of cute swimwear options. What better cue to design a swimwear line? Love Stories’ Swimclub collection was born.

On a mission to spread love around the world, Love Stories has several flagship locations, including Love Stories boutiques in London, Paris, Amsterdam, Berlin and Madrid. Other sales points include Net-A-Porter, Le Bon Marche, Breuninger, KaDeWe and Selfridges.

Campaign Shot by Cameron Hammond

Besides our main gig, we adore a good love affair every now and again. Over the past years, this included two collaborative collections with H&M and a recurring Valentine’s romance with Net-A-Porter.

And so it was written: a love story for the ages. A lingerie circus by women, for women, from Amsterdam to the world. And they lived happily, sexy and comfortable ever after.

Cirque De La Nuit

For those extra special occasions (or, really, whenever you feel like it) Cirque De La Nuit is the premium capsule of the Love Stories collection. This is where the design team goes completely overboard with butter soft silk and the finest lace from Italy and France. Inspired by la nuit, this collection is all black everything, always.


This same level of artistry applies to the Love Stories Bridal collection: a line of luxurious champagne-coloured lingerie pieces and accessories, to make you feel equally sexy and comfortable as you strut down the isle.


If it were up to us, we’d be in briefs-‘n-bralette all day, but sometimes you need to leave the house. To get more food. That’s why Love Stories drew up a modest ready-to-wear collection that can be worn in the streets as well as at home. Think co-ord PJ’s all day, silk robes that go so well with heels on a night out, or a slip dress for classy comfort. Bourjois bohemian at its best. Feeling sporty today? Love Stories also offers a Gym collection for your workouts and athleisure days.


Love Stories bralettes range from cup sizes A-F, offering plus sizes as well as the Grand Amour collection: an extra supportive bralette range, catered to the needs of fuller cups. On the topic of catering – for all those ladies who’s days are devoted to feeding their newborn; Love Stories offers the Mommy Darling nursing bralette to support your practical needs, while their playful designs help you to honor your awesome self.